Wednesday 19 December 2012

Target Audience

Target Audience Profile


Gender: Mainly males, but women who like sci-fi.

Age: 18-25

Professional Status/Educational background:
Either in full time education at the end of sixth form/college, in university or in a full time job. The people are fairly educated, like the top of the middle percentage of people with grades just above average. They would probably have an interest in maths or the sciences.

Personality:
The personality of our target audience can be described as friendly, because they enjoy spending time and hanging out with their friends. They enjoy reading up in their interests. They are generally focused on their work and they are good at independent learning.

Marital/relationship status:
The target audience are made up of those who are single and those who are in a relationship. If they are single, they are happy with their current status and just hanging out with friends. If they are not single, they are most likely in a committed relationship where they are living together

How often do they watch thriller/sci-fi?
They watch thriller films whenever they have the time and they enjoy watching them both at the cinema and in their own home mostly always with friends.
Why do they like the sub-genre of Sci-fi?
The sci-fi sub-genre; is our target audience’s favourite due to the conventions it features because they like the idea of using chemicals and finding ways to solve problems. Also they like a lot of enigma

No comments: